Meet BETH MAIRS


Passionate Leader & Community Builder

A Little Bit About Beth

Beth is well-known as a community leader and innovator in all aspects of her public life. Her work on the front lines of the anti-poverty movement in Ontario in the 80s built into a significant contribution to the fields of health promotion and community development in Ontario in the 90s. Her book, Helping Seniors Mobilize - A Handbook on Community Organizing was a game changer through-out the province in using community development as a health promotion strategy. Beth headed north in 1990 to fulfill her passion for wilderness adventure, and developed what became the largest outdoor adventure company for women in Canada. She is widely acknowledged as a trailblazer for women in the outdoor industry as well as a sought-after speaker and trainer in tourism in North America. For her entrepreneurial skills, she has garnered several business awards. She sold her outdoor company in 2010 to pursue independent filmmaking and writing for film and stage.

Beth is considered a significant voice in Sudbury’s arts and culture scene. She has fought hard to create space and to give voice to lesser heard voices and marginalized people through-out her careers in both the private and public spheres.

Testimonials


History


  • 1980s

    ANTI-POVERTY ACTIVISM

    Beth graduates from Carlton with a Masters of Social Work in 1984.

    - various campaigns to seek legislative change on provincial welfare policies working with Human Rights legislation, and Queens Park critics

    - research assistant to Dr. Gillian Walker based out of NDP Social + Health Critic, Richard Johnston's Queens Park office

    - staffs a 5 year multi-pronged health promotion project to address health inequities with sole-support parents on social assistance

    - heads a province-wide campaign to engage Ontario's MPP's in a daylong experiential workshop to leverage major legislative changes

  • 1990s

    COMMUNITY HEALTH: COMMUNITY ORGANIZING

    Beth shifts into the community health field

    - develops innovative approach to health through neighbourhood organizing with low income seniors

    - Mairs Model of Community Mobilization recognized as innovative health promotion strategy

    -authors a book & trained community health workers across the province

    - shifts into women's health working on province-wide initiatives such as the Breast Cancer Networking Project & Ontario Women's Health Network

  • 2000s

    ECO-ADVENTURE TOURISM

    Beth's Sudbury-based canoe tripping business expands

    - from seasonal to year-round,from Northern Ontario to 8 provinces

    - travel media recognizes women's travel leading as hottest tourism niche in North America

    - Beth becomes a popular trainer in niche marketing, trends, adventure travel, and media relations

  • 2010s

    INDEPENDENT FILM/ARTS AND CULTURE

    At the 20 year mark, Beth sells her tourism business and launches into filmmaking

    - organizes professional development opportunities for locals to assume key creative roles in filmmaking

    - spearheads development of Northern Ontario's first not-for-profit independent cinema

    - brings innovative world-class programming to Sudbury and launches several unique regional film festivals

    - Beth emerges as a strong player and advocate in Sudbury's downtown arts and culture sector

Some of Beth's Achievements

Current Issues


Image

SUPPORTING SUDBURY'S HOSPITAL LAUNDRY WORKERS

Health Sciences North announced they would be moving the hospital's laundry contract to a Hamilton-based company resulting in the loss of 38 local jobs. Community support for the Laundry Workers at Sudbury Hospital Services is strong; questions regarding this decision are plenty. Beth founded the Friends of the Sudbury Hospital Laundry Workers in January 2017, boasting 1600 members. The Friends group has proven to be an important player in mobilizing the CUPE workers allies and in disseminating information, as well as generating both questions and possible solutions..

Image

PROTECTION FOR WOLF LAKE FROM MINING CLAIMS

Wolf Lake, 50 km north of Sudbury, is an ecological gem with one of the largest remaining old growth forests in North America. The Coalition to Save Wolf Lake has pushed hard to seek legislation to permanently protect this wilderness area from degradation. Beth has been one of many of Sudbury's wilderness advocates active in the fight to save Wolf Lake over the years.

Image

INNOVATIVE NORTHERN ARTS EVENTS

Whether producing her own films, organizing showcases of top-tier film festivals, or taking leadership to enhance emerging arts assets in downtown Sudbury, Beth has set sights on strengthening our community through the arts.

Mailing List

Sign up to be the first to hear about Beth

Get in touch